To create a design that could compete with industry disruptors like Aceable, iDriveSafely, and DriversEd.com, I used Sketch, which is an industry-standard. Upon reviewing our competitors’ applications, I noticed that they seem to treat teenagers as children rather than young adults. However, teenagers aged between 14 and 17 prefer minimal, desirable, and appealing cultural trends. They don’t necessarily need to be coddled by a mascot like Aceable’s. What teenagers desire are the latest gadgets and trendy shoes like Nike’s.
After brainstorming and sketching, the next step is to create wireframes. Wireframing is a way to quickly map out easy transaction pathways and highlight crucial content to stakeholders and marketing teams. We analyzed our competitor’s website and data, and found that teenagers often skip the PDP page and go straight to the transaction. Our wireframes are designed to be clean and simple, making it easy to digest content.
Our web application. However, lacked responsiveness and usability, resulting in a loss of customers and revenue. While it was performing poorly in the native mobile competition, it was even worse using and outdated bootstrap version. The company failed to recognize user data trends during this mobile era, which was a significant mistake.
The course materials feature graphics and diagrams, which are key to student comprehension. We replaced outdated files that were published two decades ago with new graphics. Our main libraries include custom street signs and driving diagrams, all stored in Adobe Cloud. Please note that these libraries are not suitable for use in Sketch due to their size and number of individual graphics.
Handoff between designers and developers is very important in the design process. As a designer, I work well with developers and understand their technical jargon. In my experience, the most effective way of sharing assets with developers is through tools like Invision, where assets are located and available for download. However, nowadays, most developers prefer Figma, or I create a repository for all the visual assets. For a smooth handoff, it is crucial to have early discussions about where the assets will be exported and what type of assets the developers need. Although it’s easy to upload an asset via Slack, it’s not recommended as a permanent storage solution. This could lead to confusion and disorganization, which is not good for the design process.
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